A single 90-second video from a 22-year-old pre-med student triggered 800K+ stitches, five Fortune 500 brand activations, and a scientific debate that's still raging worldwide.
Early data shows 3x engagement lifts for brand-creator partnerships.
New earnings data exposes a widening gap โ and reveals who's winning the creator trust war.
A lo-fi snippet hit 2B uses in under a week. Sound strategists call it the next branding frontier.
30-day retention data paints a sobering picture: most new signups vanish within two weeks.
A recipe from a Michigan student wiped Whole Foods shelves and ignited a dietitian culture war.
Flawless AI personas dominate swipe metrics on Hinge and Bumble, triggering a platform trust crisis.
Mirror content is down 34% YoY while "caught in the moment" framing dominates saves and shares.