The memes, templates, and formats dominating every feed — ranked by usage velocity, cross-platform spread, and brand adoption risk.
Originally a reaction to bad meeting news, now colonizing LinkedIn, Slack screenshots, and brand accounts alike.
The skull emoji has fully replaced "lol" as the go-to internet laughter signal. Brands using it are seeing 4x organic comment engagement.
Any topic can be a tier list now. The format has escaped gaming origins to rank everything from office snacks to political ideologies.
The "POV" format has found a second life in B2B and agency spaces, with "social media manager" content becoming its own meme genre.
Contrarian takes packaged in the exact same 3-sentence format have become the most reliably viral content type on LinkedIn.
The expressionless, blinking NPC character has crossed from gaming parody into mainstream reaction content, with brands now using it in ad campaigns.
The Easter Island head emoji has become shorthand for all deadpan, no-reaction internet moments across every major platform.
Used to signal compliant acceptance of ridiculous demands — especially popular in employee-to-employer dynamic content.
A chain of increasingly absurd red flags listed in rapid succession — now evolved to include corporate, dating, and political variants.
AAVE-originated phrase now ubiquitous in brand copy, product descriptions, and marketing briefs — despite ongoing cultural appropriation discourse.
The hyperbolic emotional collapse meme continues to dominate as a reaction format for anything from mild inconvenience to genuine bad news.
Declared dead in 2024, the main character meme is making a surprise comeback in Gen Alpha spaces with an ironic, self-aware twist.
Our format safety team identifies the memes brands can jump on without risking a PR crisis or looking cringe.
Formats that look approachable but have complex cultural context that makes brand adoption almost always backfire.
Our trend analysts identify early-stage formats currently under 5M uses that show the data signatures of impending viral explosions.