LinkedIn has a language problem. Or, depending on your perspective, an extraordinarily entertaining language opportunity. "Algo-speak" โ the particular dialect of corporate jargon that has evolved on LinkedIn to optimize for the platform's engagement algorithm โ has become so pervasive, so self-referential, and so divorced from ordinary human communication that it has spawned an entire counter-culture devoted to mocking it.
The parody accounts, the "LinkedIn cringe" compilations on TikTok, the Twitter threads cataloguing the most egregious examples โ collectively these generate an estimated 40 million impressions per day, according to social listening tool Brandwatch.